The Zeeko Digital Trend Report is an annual research initiative that examines children's online behaviours, safety perceptions, and digital well-being. It aims to provide insights into how young people interact with technology and the internet, identifying trends and potential risks.

The report is accessible to schools, educators, parents, and researchers interested in understanding children's digital habits and safety. Zeeko provides the report to participating schools and may share summaries or highlights publicly.

Access to the full report is typically provided to schools that participate in the survey. For non-participating individuals or institutions, Zeeko may offer summaries or insights upon request.

In previous editions, Zeeko has reached over 244 schools and 35,867 children, encompassing both primary and secondary levels across Ireland.

Zeeko employs a combination of quantitative surveys and qualitative assessments, gathering self-reported data from students. The methodology includes analyzing frequencies of children's behaviors and identifying trends based on age, gender, and school type.

Yes, participating schools receive tailored reports that reflect the behaviors and perceptions of their students, allowing for a more localized understanding of digital trends.

Schools are encouraged to share insights from the report to promote awareness and discussions about digital safety. However, sharing the full report publicly may require permission from Zeeko, especially if it contains sensitive data.

The 2025 edition of the Zeeko Digital Trend Report is expected to be released in the latter part of the year, following the completion of data collection and analysis.

While the report focuses on Ireland, the findings can offer valuable insights into global digital trends, especially in regions with similar educational structures and digital engagement levels.

The data can be utilized to:

• Develop targeted digital safety programs
• Inform curriculum development related to online behavior
• Engage parents and communities in discussions about digital well-being
• Advocate for policy changes in digital education and safety

As with any self-reported data, there may be limitations such as:

• Response biases: Participants may not always provide accurate or truthful answers.
• Sampling biases: The data may not fully represent all demographics or regions.

Zeeko strives to mitigate these biases through rigorous methodology and diverse sampling.

The research is conducted by Zeeko, in collaboration with NovaUCD and University College Dublin (UCD). The team includes experts in digital safety, education, and research methodology.

Yes, Zeeko offers customized reports and presentations tailored to the specific needs of schools or organizations. These can provide deeper insights into particular areas of interest or concern.