Instagram Stories: What Parents Need to Know

Instagram Stories, offers users a new experience but what do parents need to know to help to ensure that your child stays safe if they use Instagram Stories?

Instagram Stories for Kids: What Parents Need to Know

Instagram Stories has introduced a new way for users to share photos and videos instantly—but what do parents need to know to help ensure their child stays safe when using this feature?

Earlier this summer, the photo and video sharing app Instagram launched Instagram Stories, a feature that allows users to share a series of photos or videos that disappear after 24 hours. With more than 300 million daily users, Instagram is one of the most popular social media platforms worldwide, particularly among teenagers and younger users. Instagram Stories for kids adds a new dimension to the app and also increases competition with platforms such as Snapchat.

While Instagram can be a fun and creative way for young people to share experiences, it is important that both parents and children understand how the feature works and what the potential risks may be.

Why Instagram Stories is Popular with Young People?

Instagram is especially popular with teens and pre-teens because of its immediacy and visual nature. Instagram Stories for kids allows users to quickly capture and share moments from their day in a casual, informal way.

However, as with all social media platforms, increased use also brings increased responsibility. Children need guidance and support to help them understand what is appropriate to share online and who they are sharing content with.

How Instagram Stories Works?

The key features of Instagram Stories include:

  • Users can share a sequence of photos or videos as a “story”

  • Stories are visible to others for 24 hours before disappearing

  • Stories are often public by default, meaning they may be visible to people outside a child’s immediate network

  • Other users cannot publicly like or comment on stories, but they can send direct messages to the person who posted the story

While the temporary nature of Stories may seem reassuring, it can also raise concerns for parents—particularly if inappropriate content is shared or if cyberbullying occurs. Content that disappears after 24 hours can be harder to monitor or report, and it is important to remember that screenshots can still be taken.

Potential Risks for Children Using Instagram Stories

One of the main concerns for parents is that the immediacy of Instagram Stories can encourage children to post without fully considering the consequences. Because content disappears after a short period, young users may mistakenly believe it leaves no trace.

In reality, online content never fully disappears. Screenshots, screen recordings, and direct messages mean that images or videos can be saved and shared beyond the original 24-hour window.

Another risk is unwanted attention. Because stories can be visible to a wide audience, children may receive messages from people they do not know, which can be unsettling or inappropriate.

Practical Advice for Parents

If your child is using Instagram Stories, there are several important conversations worth having.

1. Encourage Immediate Action

Remind your child that if they experience anything online that makes them feel uncomfortable, they should act straight away. The Zeeko Stop, Block, Tell Rule is a simple and effective approach:

  • Stop engaging with the content or interaction

  • Block the person involved

  • Tell a trusted adult what has happened

2. Promote Responsible Online Behaviour

Encourage your child to behave online in the same way they would offline. This includes only sharing content with people they know and trust and being respectful in all online interactions.

3. Talk About the T-Shirt Rule

At Zeeko, we use the T-Shirt Rule to help children think before they post. Ask your child to consider:

“Would I be happy to wear this photo or message on the front of a t-shirt for everyone to see?”

This simple idea helps children pause and reflect before sharing content online.

Understanding Digital Footprint

Many children find it difficult to understand the concept of a digital footprint. According to the Zeeko All Ireland Trend Report, 89% of primary school children do not know what a digital footprint is.

Children often do not realise that what they post online today may impact them in the future. Even with features like Instagram Stories, which appear temporary, content can still be saved, shared, or resurface later. Helping children understand this is essential in supporting safer online behaviour.

The Importance of Open Communication

There is no substitute for regular, open conversations with your child about their online experiences. Talking openly helps you stay informed about how they are using social media and reassures your child that they can come to you if something goes wrong.

As social media platforms continue to evolve and introduce new features, maintaining a strong foundation of communication and internet safety awareness is one of the most effective ways to help keep children safe online.

Further Support from Zeeko

The Zeeko Internet Safety Guide offers more comprehensive advice on helping children stay safe online. You can purchase a copy of the guide through our website. We also regularly update our social media channels—follow Zeeko on Facebook, Twitter, and LinkedIn to stay informed.

The Zeeko Internet Safety Guide offers more comprehensive advice on how to help keep your child safe online. You can buy a copy of the book here.

If you would like Zeeko to visit your school to talk to the pupils, parents and teachers please contact us.

Explore Zeeko’s Home Page to discover our mission on the About Us Page, innovative Phone Blocking System, and engaging Phoenix Quest 10 programme. We provide Internet Safety Seminars, the Zeeko Report Card, and the Magical Leaders Choose Country initiative, alongside insights from our Digital Trend Report. Stay connected with us on Facebook and Instagram for updates.