Digital Trend Report
The world’s most insightful report on primary pupils’ online behaviour
Zeeko’s Digital Trend Report is Ireland’s most comprehensive source of digital trends research, offering unique insights into how young people navigate the online world. Based on data from over 91,000 pupils, the report reveals new digital trends in online behaviour, communication, and wellbeing — helping educators, schools, and policymakers make data-driven decisions.
By downloading the Digital Trend Report, schools gain a clear picture of students’ digital lives, enabling them to tailor education, safety policies, and wellbeing strategies that truly reflect today’s online realities. Whether you’re developing curriculum, designing policy, or guiding digital literacy, this digital trends research empowers you to build a safer, smarter digital future for young people.
91,572 Surveys Completed
Designed, developed and deployed to enhance school's understanding of pupils' safety, well-being and online communication.
What is Zeeko's Digital Trend Report
Zeeko’s Digital Trend Report provides schools and educators with clear insights into young people’s online experiences and behaviours. By analysing patterns in students’ digital habits, the report helps to inform curriculum development with up-to-date, evidence-based content on digital literacy and wellbeing.
It also supports schools in enhancing safeguarding strategies by identifying emerging online risks and areas where students need more guidance. Ultimately, the report enables educators to better understand student behaviour in the digital world, fostering safer, healthier, and more informed online engagement.
ASK ABOUT THE BENEFITS
Awareness
Understand pupil's digital communication. Use the evidence from this report to inform and adapt your curriculum
Safeguarding
Help children and young people to safely benefit from the Internet and technology
Knowledge
Know what young people think and do on the Internet through this anonymised online survey
Have a look inside
AN EASY, 3-STEP PROCESS
Register Online
To get your FREE Digital Trend Report, press "Register" below and enter your details
Complete Survey
Each young person fills in the anonymised online survey
Receive Report
Zeeko analyses the results, generates the report and emails you the results
Use Cases & Benefits Across Stakeholders
For Schools / Principals:
Benchmarking, policy decisions, designing digital safety programs
For Teachers / Staff:
Insights to align classroom discussion, student support
For Parents / Caregivers:
Better understanding of student online habits
For Policymakers / Researchers:
Data for evidence, planning interventions
Frequently Asked Questions
If you do not find the answer to your question, please contact us
What is the Digital Trend Report?
The Zeeko Digital Trend Report is an annual research initiative that examines children's online behaviours, safety perceptions, and digital well-being. It aims to provide insights into how young people interact with technology and the internet, identifying trends and potential risks.
Who can access the report?
The report is accessible to schools, educators, parents, and researchers interested in understanding children's digital habits and safety. Zeeko provides the report to participating schools and may share summaries or highlights publicly.
Is the report free?
Access to the full report is typically provided to schools that participate in the survey. For non-participating individuals or institutions, Zeeko may offer summaries or insights upon request.
How many responses/participants are included?
In previous editions, Zeeko has reached over 244 schools and 35,867 children, encompassing both primary and secondary levels across Ireland.
How is the survey conducted/methodology?
Zeeko employs a combination of quantitative surveys and qualitative assessments, gathering self-reported data from students. The methodology includes analyzing frequencies of children's behaviors and identifying trends based on age, gender, and school type.
Will I get data specific to my school?
Yes, participating schools receive tailored reports that reflect the behaviors and perceptions of their students, allowing for a more localized understanding of digital trends.
Can I share the report publicly?
Schools are encouraged to share insights from the report to promote awareness and discussions about digital safety. However, sharing the full report publicly may require permission from Zeeko, especially if it contains sensitive data.
When is the next edition released?
The 2025 edition of the Zeeko Digital Trend Report is expected to be released in the latter part of the year, following the completion of data collection and analysis.
I’m not in Ireland — is this report relevant to my country?
While the report focuses on Ireland, the findings can offer valuable insights into global digital trends, especially in regions with similar educational structures and digital engagement levels.
How can I use the data/what can I do with it?
The data can be utilized to:
- Develop targeted digital safety programs
- Inform curriculum development related to online behavior
- Engage parents and communities in discussions about digital well-being
- Advocate for policy changes in digital education and safety
Are there limitations/biases in the data?
As with any self-reported data, there may be limitations such as:
- Response biases: Participants may not always provide accurate or truthful answers.
- Sampling biases: The data may not fully represent all demographics or regions.
Zeeko strives to mitigate these biases through rigorous methodology and diverse sampling.
Who is behind the research?
The research is conducted by Zeeko, in collaboration with NovaUCD and University College Dublin (UCD). The team includes experts in digital safety, education, and research methodology.
Can I request custom analysis or a follow-up presentation?
Yes, Zeeko offers customized reports and presentations tailored to the specific needs of schools or organizations. These can provide deeper insights into particular areas of interest or concern.